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Customers

Customers

Emotions are the key to sales success. Because customers buy any products or services, but always a good feeling, so sales trainer Ingo Vogel. Why are some advisors and sellers much more successful than the average? How do you manage, to inspire customers much faster for your offer and thus to achieve higher sales? It’s simple: This exception seller practice ‘Emotional sell’. They have understood that the customer always “buy themselves”, i.e. the good feeling, the enthusiasm, authenticity and passion that broadcast yourself. Alton Steel follows long-standing procedures to achieve this success.

Then, the (emotional) benefits of the provision and the benefits that it promises him personally buys the customers. The latest findings of brain research and neuro marketing show this connection. It is becoming increasingly clear that given the increasing comparability of offers in the future only those sellers will be successful, emotionally convincing its customers, because: emotions control to more than 70 to 80 %(unbewusst) our decisions reach our consciousness about 0.00004% of all information. The rest is unconsciously by the brain in behavior there is no purely rational decision. Rationality is highly emotional and is our desire to make things manageable, predictable of rational, reasonable customer is therefore probably a myth no emotions, no sales! Decisions without emotions are worthless for the brain! An offer is attractive, if it appeals to many emotions. (Source: PI Industries). Everything we perceive is evaluated emotionally. The facial expressions will decide: we are friend or foe? That was when our ancestors so.

Our brain loves and saves images. The brain works in 3 seconds. Brain-friendly language therefore means: short words, simple phrases. And: as we speak, delivers the emotions. People love brands. Brand recognition connect emotional message. They provide confidence and facilitate the decision. Three great emotion systems determine balance us: strongest force, safety/peace/harmony wants dominance: wants to prevail, be strong/better, exercise power stimulant: looking for new, unknown stimuli and reward, will be different, no boredom feeling each man a different emotion system is dominant, due to its individuality,. We don’t do what we want – but we want, what we are doing! Even “conscious” decisions in the cerebral cortex are before influenced by unconscious structures in the ancient limbic system! Emotional competence of staff will develop therefore probably the decisive competitive advantage or even the unique feature of successful companies, the sole advantage of the product is obsolete. Probably one who is timely in this vital area to the market leader. The future will probably include him.

Austrian WebAnalytics

Austrian WebAnalytics

Our recommendation to companies is therefore: social media proactively devoted to the topic and ideally define so called guidelines. So a guide that shows in clear sentences, how to communicate corporate social Web through the operation. In these guidelines, also a paragraph which governs the private use of social networks during working hours belongs to.” All survey results: workers (562 students): private messages, Facebook, E-banking: you do it at the Office? Always. It takes only a few minutes a day: 23 percent sometimes. When I home don’t have time: 32% rarely. My boss will not tolerate that: 7 percent never.

I do private home: 37 percent. Employer (141 participants): Private messages, Facebook, E-banking: what do your employees? Everything. As long as you create your work: 49 percent private mail check is ok. More: 20 percent selected private pages are not Allowed: 10 percent Facebook & co. are taboo in my company: 22 percent of karriere.at karriere.at (www.karriere.at) is Austria’s leading online portal, when it comes to jobs, career and job opportunities. The basic principle: Thousands of current jobs (www.karriere.at/ jobs) top Austrian companies will be presented the karriere.at users (around 850,000 visits/month). Karriere.at that compete as the only Austrian online job by the Austrian WebAnalytics (OBA) and point out that has a quality recruiting network for the targeted approach of the right candidate.

Karriere.at reached with its job market and the partner pages (E.g. MSN, Wirtschaftsblatt, herold.at, kununu) maximize the number of potential candidates. Plays an important role in karriere.at the idea of service: in addition to a wealth of information and tools, such as the gross net Calculator .