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Cool Umbrella Brand Concept

Cool Umbrella Brand Concept

SHRINKAGE Agency for future communication brings four companies to a common denominator: CCG DE GmbH, RUNGIS express AG, Petit RUNGIS express GmbH and cc delivery gmbh the CCG cool chain Group Holding AG in Bremen, as well as their subsidiary CCG DE GmbH (Frankfurt), RUNGIS express AG (Meckenheim near Bonn, Germany), Petit RUNGIS express GmbH (also London), as well as cc delivery (Frankfurt) have the Bonn SHRINKAGE ‘ future communication agency entrusted with an umbrella brand concept and creative implementation. SHRINKAGE ‘ with a strategic and creative concept against two competitors in the pitch prevailed. The Meckenheimer RUNGIS express, the German fine dining and first-class hotel with fresh specialities from all over the world supplies, Petit RUNGIS express, about the consumer can obtain the high-quality food, cc delivery, the mostly cash & carry markets supplied, and in addition the logistics subsidiary CCG DE GmbH, which provides for the necessary pace in cargo handling: all four divisions of the CCG are holding from the synergistic effects of common new brand benefit. For this umbrella brand designed SHRINKAGE ‘ a structured, friendly and at the same time individual appearance, in which all three companies retain their identity and the lettering of the holding is the common staple. But the corporate design is only a component in brand communication, the SHRINKAGE. fully supervised as lead agency. First measures to implement the approach run already. The creative agency from Bonn can logistics on its comprehensive, profound competence in years of advising and assisting with logistics companies such as Deutsche Post DHL, DHL fulfilment or TX as well as access by customers in the food sector. The team assists the total budget for the communication of the new umbrella brand of the CCG the SHRINKAGE ‘ Agency for future communication under the leadership of Andre Schwind: Kai Nina Esser (customer service), Tanja Laier (junior Art Director), Scots (Team Manager), Erich Seewald (Creative Director).

Customer Relationship Management

Customer Relationship Management

Birthday cards inspire customers and effectively bind the company in the German companies the keyword importance has increased customer relationship management and has become one of the most important marketing tools in many industries. The central starting point for this development is to be seen in that changes in the sales area can be observed for years in many industries. For many companies, it becomes increasingly difficult to bind itself by the competitors to differentiate and customers in the long term to the company. This applies particularly to all those industries that are characterized by a high competitive pressure. The goal of the customer relationship management is that the dialogue is planned systematically with the customer, to bind the customers more to the company. An important element in the framework of the customer relationship management represents the birthday card. Companies try to ask for the date of birth in the dialog with the customer. In the context of the customer relation shop management receives the customer on the day of his birthday from the company a personal birthday card.

To emphasize the personal appreciation for the birthday child, the birthday card should be handwritten. Thus, a personal recognition and appreciation is expressed the birthday in a special way. It is recommended that the text on the birthday card directly to the recipient is to cut. It is ideally in the birthday card on common experiences or common episodes. Standard formulations such as dear birthday child, congratulations on the birthday”or congratulations on the birthday! Good luck, best health and longevity”should not be used in a birthday card. Such standard formulations have a little inspiring and personally. The birthday card should be signed by the closest reference person of the receiver in the company.

There are several ways the company birthday cards to buy. The classic way is buying birthday cards at the local stationery shop in the city centre. These Source especially suited to companies that buy only a few birthday cards. Other companies order their birthday cards from the catalog. There are a variety of providers where you can buy birthday cards this way. The big drawback to buying birthday cards from the catalog is to be seen, that partly only bulk goods are offered and the birthday cards often feature little by quality and design. All those companies who want to send their customers a high-quality birthday card, order your birthday cards at one of the famous birthday card publishers. Customers in the birthday cards will find a wide selection of high quality birthday cards shop by Grusskartenladen.de. The product range of funny birthday cards and birthday cards with witty sayings. When buying birthday cards, care should be taken that fits the saying on the birthday card to the recipient. It is for example not to recommend that an insurance policy is a funny birthday card with a witty saying to its customers sent. As a rule of thumb, that the style must match the birthday card to the company and its customers. A company should order more classic birthday cards with more conservative customers while company with a young and open-minded clients should buy tend to be rather funny birthday cards. Florian Schudy